Latest WebPub Video Now Online

The latest WebPub Presentation is now available from MIT TechTV and you can download a copy of the presentation slides (pdf). Thanks again to Chris Klaehn and Ryan Evans from Corey McPherson Nash for a great presentation on Social Media!

Video hosted on MIT TechTV

Video posted: Web Apps with Jared Spool

The video from our last WebPub meeting is now online at TechTV and iTunes. Due to some technical difficulties the recording starts a few seconds in to Jared’s presentation, however I’m sure you’ll find the content extremely enjoyable! Many thanks to the MIT HyperStudio and IS&T for sponsoring the podcast.

Here’s the summary of the topic covered:

Web Apps: The Collision of Design and Business with Jared Spool
Who has the best practices for web app design and what do they do to make world-class applications? Jared will share the latest research in the techniques and methodologies that can make a huge difference.

Average teens don’t use Twitter

An interesting post on Teens and what they think/use for social media networks.  Some information is just about teens themselves, but worth a read for the Twitter info…

I was surprised to find that email is deader than ever among teens. As more of their parents and teachers are getting on Facebook (or MySpace), they see little reason to email with anyone. Thus, email is increasingly needed for having an account on various sites and for getting access to or sending attachments. But even when teens do use email for “work”, they do not use it for social purposes.

…Many teens have ZERO interest in interacting with teachers on social network sites, but there are also quite a few who are interested in interacting with SOME teachers there. Still, this is primarily a social space and their interactions with teachers are primarily to get more general advice and help. In some ways, its biggest asset in the classroom is the way in which its not a classroom tool and not loaded this way. Given that teens don’t Friend all of their classmates, there are major issues in terms of using this for groupwork because of boundary issues.

…They don’t use Twitter. When asked, teens always say that they’ll use their preferred social network site (or social media service) FOREVER as a sign of their passion for it now. If they expect that they’ll “grow out of it”, it’s a sign that the service is waning among that group at this very moment. So they’re not a good predictor of their own future usage.

…Do they really care about/use school library websites? Twitter? Pageflakes? Libguides? or only if teacher insists?

Nope, they don’t. All but Twitter are categorized as school tools and are only used when absolutely necessary and Google won’t suffice.

Two conferences in Boston

CASE Communications Marketing and Technology Conference
(April 15–16 Boston, Mass)

Speakers include:

• J. Todd Bennett Managing Partner decimal152
• Mark Greenfield Director of Web Services University at Buffalo
• Karlyn Morissette Web Producer Dartmouth College
• Luke Robinson Web Manager Calvin College
• Peter Holloran & Josanne DeNatale Cognitive Marketing Inc.
• Sree Sreenivasan Dean of Student Affairs  Columbia University Journalism School

Technology is dramatically altering how higher education professionals—and a multitude of others—communicate about our institutions. This conference offers best practices for managing online reputations while detailing concrete steps to engage prospective students and maintain strong ties with alumni.

Benefits of Attending

• Learn how to develop and implement a strategy for Web and electronic communications.
• Decide how the Web and new media fits into your overall communications plan.
• Find out how to engage your target audiences using social networking tools.
• Get all the tips, tricks and pitfalls of a Web redesign project.

Who Should Attend

Associate vice presidents, directors and other positions that deal with strategy and implementation in the following areas:

• Web communications
• Marketing
• Admissions
• Electronic communications
• Public relations
• Alumni relations
• Advancement

The American Marketing Association Symposium for the Marketing of Higher Education: 2009
(11/15/2009   – 11/18/2009  in Boston MA)

The call for papers is now out and are due by April 3.

In 2008, over 550 leaders in higher education marketing joined together at the AMA Annual Symposium for the Marketing of Higher Education. Join us in 2009 as we continue the tradition with provocative keynote speakers and in-depth discussions on cutting edge approaches to marketing in higher education. This year’s topics will include:

• Building strong college and university brands
• Using new technology effectively
• New methods of marketing and measurement
• Long term strategic planning
• Internal marketing buy-in
• Skill building/professional growth sessions

In addition to inspiring general discussions, intense advanced learning sessions and skill building activities, the program also includes more than 30 marketing presentations and case studies in four traditional tracks including: Measurement, Strategic Planning, Execution and Technology. Each session offers a unique opportunity for higher educations marketers to learn from what others are doing in the field.

Don’t miss this highly interactive, thought provoking, skill building and energizing event

eduWeb 2009: Chicago

eduWeb conference is in Chicago this year, July 20-22.   The keynote speaker is Dimitri Glazkov, a Software Engineer at Google, and their tracks fall under the topics of Marketing/Communications, Design & Development, and one just called “Get it Done.”  While they are still filling up their schedule, the following workshops have been announced:

1) “Student Recruitment in the Online World: Communicating from First Web Search to Final Enrollment”, by Bob Johnson, Bob Johnson Consultling

2) “Make It Last: Design for the Future, DO Your Homework Today”, by John Stapleton, Paskill Stapleton & Lord

3) “Jumping In Feet-First: How to Participate in Social Media for Recruitment, Retention, and Better Campus Life”, by Sean Carton, idFive

For those unfamiliar with the event, here’s the elevator pitch:

The eduWeb Conference is an annual, internationally recognized event for the higher education community, attracting those who are involved in online strategy, marketing and technology. This includes recruiting, website design/development, CMS, social media, marketing communications and the integration of traditional marketing channels into this new medium.

The conference attracts all levels of professionals in Admissions, IT, Marketing, Communications, Alumni, Athletics, Advancement, Student Affairs … and more

The conference continues to focus on “both sides of the fence” (front end and back end) regarding a website’s development.

• The “front end” includes marketing, communications, advancement, admissions – it includes any non-IT office that now has a website and knows that part of its strategy is to communicate to internal and external audiences.

• The “back end” includes information technology, database development, applications, instructional design, mobile technology, RSS and more.

The core to having a conference like this was to bring these sides together…to learn from the other side, to learn to talk each other’s language and hopefully bring a better working relationship among the personnel that now create the Web.